What is the Military Appreciation Incentive?

As a special thank you to the brave members of our Military, we are offering Military Appreciation Bonus Cash toward the purchase or lease of a new Ford.* 

After you have confirmed your eligibility below, claim your Military Appreciation Bonus Cash Certificate here


Who is Eligible for the Military Appreciation Incentive? 

Active: Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard National Guard, Reservists Serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP). This includes Spouses and Surviving Spouses.

Veterans: A person who served in the active military, naval, or air service, and who was discharged or released there from under conditions other than dishonorable. Must be within 24 months of separation.

Retirees: A military retiree is any member or former member of the uniformed services who is entitled, under statute, to retire or retirement (this typically requires 20 years of service). They will receive a pension as a retiree. This also includes those with a medical retirement.

National Guard and Honor Guard: These individuals would be eligible under the current branch of service that they serve (Army, Navy, Air Force, Marines, Coast Guard).

Reservists: Must be on orders to deploy or were a veteran within 24 months of separation.


How is my Military eligibility verified?

All verification for eligibility is processed through our partner ID.me at the link above. You have the option to verify Military eligibility using one of these options below. These options take about 1 minute to verify.

Military (.mil) Email Address: Active Duty, Inactive Reserves or National Guard, may verify their service by confirming a .mil email address. After you submit your information, a verification code will be sent to the .mil email address provided. Once you receive that code, copy and paste it into the verification window on ID.me and your account will be verified. NOTE: This option requires that you have immediate access to your email account.

USAA Membership: USAA has formed a relationship with ID.me to allow members to use their USAA membership to verify their Military service affiliation. You must be one of the following to be verified in this manner: You are a USAA member, you have Property & Casualty Insurance through USAA or you are the primary owner of the account.

Military Service Record: This option is only available to those that have served on Active Duty and have an Active Duty service date that falls AFTER 09/30/1985.

If you are unable to verify using one of these options, you may also upload Military Documentation, which may take up to 5 minutes.

You may upload a digital copy of the following:

  • DD214 (Discharge Details Form 214) 
  • Leave and Earning Statement (LES) 
  • NGB-22 (National Guard Bureau similar to a DD214) 
  • Active duty Enlisted Records Brief (ERB)/Officers Record Brief (ORB)
Our team is here to help! Please contact us directly if you are unable to determine your eligibility or have any problems verifying your documentation.

*Military Appreciation Cash is available to active members, retirees, veterans within 24 months of separation of an eligible military branch, spouses/surviving spouses and other household members who are U.S. residents. This program provides $500 Bonus Cash on a purchase or lease of eligible new 2020/2021/2022 Ford or Lincoln vehicles. Not available on Ford Mustang Shelby GT350®, Mustang Shelby® GT350R, Mustang Shelby® GT500®, Mustang Mach 1, Ford GT, F-150 Raptor, F-150 Lightning, Bronco, Bronco Sport and Mustang Mach-E. May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford or Lincoln Dealer's stock by January 3, 2022. Ford reserves the right to change, modify or discontinue this program at any time. Contact your dealer for complete details and eligibility.