What is the First Responder Appreciation Incentive?

As a special thank you to the brave First Responders for their honorable service to our community, we are offering $500 First Responder Appreciation Bonus Cash toward the purchase or lease of your new eligible Ford vehicle.* 

Check your eligibility below, then click here to claim your First Responder Appreciation Bonus Cash Certificate.

Click here to learn about our limited-time complimentary The Works service offer through Ford Pass Rewards for eligible front-line & essential workers.

Who is Eligible for the First Responder Appreciation Incentive? 


Police Officer, Sheriff/ Sheriff's Deputy, Correctional Officer, State Trooper & Federal Law Enforcement Officer (ex. Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for this program)

Fire Department

Career Firefighter & Volunteer Firefighter


EMT & Paramedic

911 Dispatchers

Medical Professionals

Click here for details about our Medical Professionals Appreciation Incentive.

Occupations that DO NOT quality for incentive at this time:

Ski Patrol- unless you have a current EMT license, CERT Team Members, VIPS- Volunteers in Police Service, Search and Rescue

*First Responders Appreciation Cash (PGM#37412) is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of an eligible new 2019/2020/2021 Ford and Lincoln vehicles. Not available on Ford Mustang Shelby GT350®, Mustang Shelby® GT350R, Mustang Shelby® GT500®, Ford GT, F-150 Raptor, Bronco, Mustang Mach-E and Lincoln Continental Coach Doors. May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Take new retail delivery by 09/30/20. Contact Bob Davidson Ford Lincoln or visit Ford Salutes Those Who Serve for complete details and eligibility.