First Responder Appreciation


We've enhanced our First Responder Appreciation Incentive for our Memorial Day Sales Event! Check your eligibility below.

What is the First Responder Appreciation Incentive?

As a special thank you to the brave First Responders in our community, we are offering First Responder Appreciation Bonus Cash toward the purchase or lease of your new Ford.* 

Memorial Day Sales Event Special! We've increased our First Responder Appreciation Bonus Cash from $500 to $1,000 for a limited time.

Check your eligibility below, then click here to claim your First Responder Appreciation Bonus Cash Certificate.


Who is Eligible for the First Responder Appreciation Incentive? 

Memorial Day Sales Event Special! Offer transferable within household (same address) as an eligible First Responder.


Police Officer, Sheriff/ Sheriff's Deputy, Correctional Officer, State Trooper & Federal Law Enforcement Officer (ex. Customs, Homeland and Security, etc.)

Fire Department

Career Firefighter & Volunteer Firefighter


EMT & Paramedic

911 Dispatchers

Occupations that DO NOT quality for incentive at this time:

Registered Nurse, Ski Patrol- unless you have a current EMT license, CERT Team Members, VIPS- Volunteers in Police Service, Search and Rescue, Emergency Management Volunteers

*Memorial Day Sales Event Special: First Responders Appreciation Cash for active members of an eligible First Responder Association and household members. Available on purchase or lease of any new and eligible 2017/2018/2019 Ford vehicle. Not available on Focus RS, Mustang Shelby GT350/GT350R, Mustang Bullitt, Ford GT, Raptor. May not be used with other Ford private offers. Amounts may vary by market. Limit of 5 purchases or leases, US residents only. Take new retail delivery from Ford dealer's stock by 6/4/2018. See dealer for complete details or go to for complete details and eligibility.

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