First Responder Appreciation


What is the First Responder Appreciation Incentive?

As a special thank you to the brave First Responders for their honorable service to our community, we are offering $500 First Responder Appreciation Bonus Cash toward the purchase or lease of your new Ford.* 

Check your eligibility below, then click here to claim your First Responder Appreciation Bonus Cash Certificate.

Who is Eligible for the First Responder Appreciation Incentive? 


Police Officer, Sheriff/ Sheriff's Deputy, Correctional Officer, State Trooper & Federal Law Enforcement Officer (ex. Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for this program)

Fire Department

Career Firefighter & Volunteer Firefighter


EMT & Paramedic

911 Dispatchers

Occupations that DO NOT quality for incentive at this time:

Registered Nurse, Ski Patrol- unless you have a current EMT license, CERT Team Members, VIPS- Volunteers in Police Service, Search and Rescue, Emergency Management Volunteers

*First Responder Appreciation Cash exclusively for active members of an eligible First Responder Association. Available toward the purchase or lease of an eligible new 2019/2020 Ford or Lincoln vehicle. Not available on Mustang Shelby GT350®, Mustang Shelby® GT350R, Mustang Shelby GT500®, Mustang BULLITT, F-150 Raptor, Lincoln Navigator, Lincoln Aviator and Lincoln Aviator GT. Must take new retail delivery from dealer stock by January 4, 2021. Limit of 5, for U.S. residents only. See dealer for complete details and eligibility.

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