What is the First Responder Appreciation Incentive?

As a special thank you to the brave First Responders for their honorable service to our community, we are offering $500 First Responder Appreciation Bonus Cash toward the purchase or lease of your new eligible Ford vehicle.* 

Check your eligibility below, then click here to claim your First Responder Appreciation Bonus Cash Certificate.

Who is Eligible for the First Responder Appreciation Incentive? 


Police Officer, Sheriff/ Sheriff's Deputy, Correctional Officer, State Trooper & Federal Law Enforcement Officer (ex. Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for this program)

Fire Department

Career Firefighter & Volunteer Firefighter


EMT & Paramedic

911 Dispatchers

*First Responders Appreciation Cash (PGM#37868) is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of an eligible new 2020/2021/2022 Ford and Lincoln vehicles. Not available on Ford Mustang Shelby GT350®,Mustang Shelby® GT350R, Mustang Shelby® GT500®, Mustang Mach 1, Mustang Mach-E, Ford GT, F-150 Raptor, F-150 Lightning, Bronco and Bronco Sport. May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford or Lincoln Dealer's stock by January 3, 2022. Ford reserves the right to change, modify or discontinue this program at any time. Contact your dealer for complete details and eligibility. Visit the official Ford First Responders Appreciation Program Website here.