First Responder Appreciation


What is the First Responder Appreciation Incentive?

As a special thank you to the brave First Responders in our community, we are offering First Responder Appreciation Bonus Cash toward the purchase or lease of your new Ford.* 

Check your eligibility below, then click here to claim your First Responder Appreciation Bonus Cash Certificate.

Who is Eligible for the First Responder Appreciation Incentive? 


Police Officer, Sheriff/ Sheriff's Deputy, Correctional Officer, State Trooper & Federal Law Enforcement Officer (ex. Customs, Homeland and Security, etc.)

Fire Department

Career Firefighter & Volunteer Firefighter


EMT & Paramedic

911 Dispatchers

Occupations that DO NOT quality for incentive at this time:

Registered Nurse, Ski Patrol- unless you have a current EMT license, CERT Team Members, VIPS- Volunteers in Police Service, Search and Rescue, Emergency Management Volunteers

*First Responders Appreciation Cash for active members of an eligible First Responder Association. Available on purchase or lease of any new and eligible 2017/2018/2019 Ford vehicle. Not available on Focus RS, Mustang Shelby GT350/GT350R, Mustang Bullitt, Ford GT, Raptor. May not be used with other Ford private offers. Amounts may vary by market. Limit of 5 purchases or leases, US residents only. Take new retail delivery from Ford dealer's stock by 12/31/2018. See dealer for complete details or go to for complete details and eligibility.

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