Study hard, drive well. To help students, we have a $500 Bonus Cash incentive available to be applied toward the purchase or lease of an eligible new Ford or Lincoln vehicle at Bob Davidson Ford Lincoln.* 

Check below for eligibility requirements, then click here to generate your Bonus Cash Certificate.

Please contact our team directly with any questions or if you need assistance generating your Bonus Cash Certificate!

To be eligible, students must meet one of the below requirements:

Active College/Trade School Students

  • Student is enrolled Full-time OR Half-time based on the specifications of an accredited Four-Year College/University, Junior College, Community College, or Trade School that the student is attending

Active Graduate Students

  • Student is currently enrolled based on the specifications of an accredited Graduate School program

Recent College Graduates

  • Student has graduated and is within 2 years from their date of graduation. For example, student graduates May 6, 2019 - they will be eligible until May 31, 2021.

High School Seniors or Recent High School Graduates with a letter of intent to attend a qualifying university

  • Student must have completed all requirements for graduation to qualify using an anticipated or future graduation date, and have can provide Letter of Intent to attend a qualified university.

College Student Internships Participants, Trade School Apprenticeships and Medical Student residencies now qualify with the following restrictions: 

  • Student has attended or will attend college classes again between May 1, 2019 and January 2, 2021.

Ineligible Student Categories:

  • Those students enrolled less than half time based on the specifications of an accredited College/University/Trade School.
  • One-course completion certificates.
  • On-the-job training courses (i.e. sales training, teaching certificates, professional designations and adult education courses).
  • English as a second language courses do not qualify



Proof of Full-Time or Half Time enrollment status based on the specifications of an accredited Four-Year College/University, Junior College, Community College, or Trade School


For those students between terms (i.e. summer semester/vacation) or recent high school seniors entering their first term in college in the fall of 2021, proof of prior or future term enrollment (see examples below)

Examples of eligible documentation include, but are not limited to the following:

  • Copy of College/University Diploma
  • Copy of Final Transcript
  • Letter from College/University/Trade School Registrar's office stating conferred graduation date and type of degree earned
  • Dated letter of intent confirming enrollment - valid for no more than 6 months
  • Current class schedule

Note: Student's full name and school name must be listed as an original part of the provided documentation.

*PGM#37866: $500 Bonus Cash for current college students and recent college graduates who purchase or lease an eligible new 2020/2021/2022 model year Ford or Lincoln vehicle. Must take retail delivery from dealer stock by 1/3/2022. Vehicle exclusions apply. See dealer for new vehicle models eligible for this incentive. May not be used with other Ford or Lincoln private or commercial offers. Limit of 5 new eligible vehicle purchases or leases. U.S. residents only. Visit FordDrivesU.com or see your authorized Ford or Lincoln Dealer for qualifications and complete details. All eligibility verification is done through FordDrivesU.com.